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Interbrand Best Global Brands 2024 is out. This year’s edition marks 25 years since they started in 2000. What can we learn from them to propel our brands and therefore our businesses forward in 2025? We read and summarised the findings so you don’t have to!
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What has Reflections done with their re-brand and marketing that has seen them grow when others in the category are shrinking?
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Is Australia in a creativity crisis? The experts weigh in on the cost of having a dull brand or advertising.
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The best brand campaigns for Olympics Paris 2024
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The changing landscape of social media use among younger consumers. Sustainability is getting corrupted by green washing. Humour is making a comeback!
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With the humble loo roll as the vehicle, Who Gives a Crap has created a symbol of sustainability for any respectable bathroom. It’s more than purpose-driven branding, their toilet paper has become a sustainable status symbol, and the creativity and brand strategy in their campaigns is next level.
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Data is like a fundamental building block. Let’s say it is a piece of Lego brick. In itself, it may not mean anything. But put it together with other Lego bricks and we can make a structure, paint a picture, tell a story. That is the purpose of research.
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With nearly 30 years‘ experience in strategy and branding, we speak to the fascinating brand strategist Erminio Putignano, who has worked on Ferrari, Maserati, Coca-Cola, L’Oreal, Mastercard, NAB and ANZ, AFL and Cricket Australia, Kmart, the Melbourne Metro, Perth Airport & Fiji Airways.
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Building a brand strategy that drives your organisation forward can be your most powerful weapon in business to disrupt your category, increase staff loyalty and grow your market.
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“If you were back home in Australia right now, who would you most want to have a beer with?" Their answer led them from New York’s #1 advertising agency, Droga5, home to Sydney.
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Hunter, a hotspot for renewable energy highlighted at the Hunter New Energy Symposium 2024. We're good at ‘a transitioning economy’, done it a few times before (steel, coal, renewables, next!).
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Investing some time at the beginning the year to shed light on your brand health via market research, clarify your measures of success and reflect on possible refinements for your brand strategy or teams can make or break your brands success in 2024!
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Fresh wisdom for marketers planning to ramp up their brand portfolio in 2024.
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Guts Creative attended the Purpose Conference 2023 in Sydney and bring you their learnings and highlights.
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In case you missed it, SXSW came to Sydney in the middle of October. The Guts team spent some time listening to the speakers and visiting the brand experiences. The result?
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Kara recently caught up with senior marketer Crystal Bergemann, Group Manager of Communication & Stakeholder Engagement at Ampcontrol to pick her brain about what she learnt from the recent re-brand project.
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Mona, is one of the most polarising art galleries in the world, which is exactly how they like it. So how did they create such a renegade brand, and what’s next?
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Read more to learn how to leverage brand sponsorships to drive results for your organisation.
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Unyoked is a self-described nature company. We got the lowdown on the highs, lows, and that celebrity collab with a certain Texan movie star.
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The word ‘agile’ has been bandied around in business circles for some time now, but what does it mean for the marketing and research world?
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Want to understand what rebranding is and if it's right for you and your brand? Keep reading to find out!
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We spoke to Emily Osborne, Director of Strategic Marketing Communications at University of Wollongong to get her advice for other brands wanting to live their values.
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The marketing holy grail is building a brand your customers love so much they sell it for you. So how do you build a brand that drives your business forward?
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Mable is on a journey to revolutionise aged care and disability support, and we have the lowdown from Head of Marketing, Guillaume Papillon.
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Who are the bravest and boldest brands in Australia right now? We have done the heavy lifting from Interbrand’s AU + NZ Breakthrough Brands Report 2022, to give you the lowdown! 💪
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Have we lost the plot when it comes to purpose? We recently attended Kantar BrandZ Most Valuable Australian Brands 2023 and have the scoop!
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The only constant in life is change. To keep up with the never ending changes in market we recently attended McCrindles 2023 Trend webinar. Here are our top 5 favourite trends, to help you keep up!
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ChatGPT. It’s the chatbot that exploded a couple of weeks ago, and even reached its global capacity this week. It’s hard to remember what anyone on LinkedIn talked about before ChatGPT. But what is it?
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22nd December 2022

Best Global Brands 2022

Need some inspiration for your 2023 marketing strategy? Here’s a recap of Interbrand’s 2021 Best Global Brands Report to help your brand go big this year.
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The data says yes! Individuality and distinctiveness between brands seem to be disappearing into a ‘sea of sameness’. So how can you stand out in market?
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In case you missed it, the Hunter Innovation Festival was on last week, full of mind opening and inspiring sessions, joyfully delivered face-to-face with human interaction! Read on to see our top highlights!
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Recruitment is like dating. Shared values, authenticity and meaningful experiences form bonds of loyalty and brand love. Read how you can develop an employer brand that attracts the best of the best.
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What does it mean to be an ‘Aussie’ in 2022? Census says Australia and our people have changed a lot in the past five years.
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What is the circular economy, and why do you need to be across it? According to Forbes, the circular economy will be a crucial component of the coming ‘net zero era’.
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Brand FOMO is real. Marketing trends and comms channels evolve by the second, so we’ve got the low-down on the top 5 global trends impacting your brand.
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Does your organisation take action on environmental and social issues? It can be a daunting prospect, but research carried out by PwC and Atlassian shows it’s a must have for the next generation if you want to nab the best talent.
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Need some inspiration for your 2022 marketing strategy? Here’s a recap of Interbrand’s 2021 Best Global Brands Report to help your brand go big this year.
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Here’s some of our fave AU/NZ brands recently featured in Interbrand’s Breakthrough Brands report for 2021. We’ve read it so you don’t have to.
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Guts Creative acknowledges the awesome culture and creativity of the traditional custodians of the Country where we work: Awabakal Nation and Worimi Nation. We walk humbly in their footsteps, support the protection of their invaluable knowledge, and are inspired to do better by Elders past and present.
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