guts logo | Brand Strategy Agency
Visit our FacebookVisit our InstagramVisit our LinkedIn

Why Guts?

Because it takes courage to change the world.

We help brands find their purpose and live it.

Guts exists to change the world. We’re a purpose-driven branding consultancy based in Newcastle, NSW with 20+ years of experience across health, education, environment, science & tech, arts, and community.

We listen, we think big, and we don’t just tell you what you want to hear. We’re small by design – if our values align, we’re all in.
Our values
listen first icon | gutscreative | Brand Strategy Agency
Listen first
embrace the stange icon | gutscreative | Brand Strategy Agency
Embrace the strange
push it icon | gutscreative | Brand Strategy Agency
Push it
be human icon | gutscreative | Brand Strategy Agency
Be human
Who we are

Kara Sullivan

Owner + Brand Strategy Director

Kara’s superpower is unearthing real human insights to build brands. Thinks a lot about using strategy to make the world a better place.
• Head honcho
• Lives for the schnitty
• Spirit animal: Dugong
Kara Sullivan GIF | Gutscreative | Brand Services Agency
Ying McKenzie GIF | Gutscreative | Brand Services Agency

Ying McKenzie

Senior Researcher + Strategist

Equal parts smart and smiley, Ying is a real deal researcher and super sharp strategist with 25 years of experience across the globe.
• Aikido black belt
• Big Studio Ghibli fan
• Hates infomercials

Brooke Moyle

Account Director

A natural born people person, Brooke is your go to girl when you want to get stuff done and execute your brand on point. She’s also one of those rare gems, an organised creative.
• Karaoke obsessed
• Tennis protégé
• Big on dad jokes
Brooke Moyle GIF | Gutscreative | Brand Services Agency
Stephanie Moscovis GIF | Gutscreative | Brand Services Agency

Stephanie Moscovis

Researcher + Strategist

A natural born strategist, Steph is one smart cookie who’s also a super connector and just an all-round lovely person to be around. She’s passionate, bubbly and makes cool stuff happen.
• Part time beekeeper
• Photography wiz
• Loves to hate bad signage

Maddison Thompson

Brand Strategist

Mads is a unique blend of strategic smarts and media clout. She loves leaving a brand better than she found it - a perfect match with Guts’ purpose to change the world.
• Pop culture fanatic
• Makes a killer guacamole
• Live music addict
Maddison Thompson GIF | Gutscreative | Brand Services Agency
are you next image | Gutscreative | Brand Services Agency

Are you next?

Keen to work on purpose-lead projects with a supportive team? You might just love our guts!
Get in touch

Want to stay ahead of the game?

Sign up to our e-newsletter for the latest trends, hints, and tips on branding and new projects hot off the press:

Newsletter Sign Up

This field is for validation purposes and should be left unchanged.

Need help with your brand?

Get in touch!
Let's chat
Guts Creative acknowledges the awesome culture and creativity of the traditional custodians of the Country where we work: Awabakal Nation and Worimi Nation. We walk humbly in their footsteps, support the protection of their invaluable knowledge, and are inspired to do better by Elders past and present.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram