guts logo | Brand Strategy Agency

Insights, smarts and Guts

Brand Consulting Services: Brand Development, 
Brand Strategy, Brand Identity, Rebrands.

Know your audience

Market Research & Insights

• Focus groups and mini groups -  virtual and face-to-face
• Creative and concept testing
• Online surveys  - internal staff surveys, customer satisfaction surveys, category or brand surveys
• Data analysis and analytics
• In-depth interviews  - internal stakeholders, customers, government partners, employees
• Stakeholder mapping
• Campaign evaluation 
• Word on the street research  
• Observations, modern ethnography or digital immersion
• Trends, competitor & best practice analysis 
• Brand health tracking 
Learn more

Stand for something

Brand Strategy

• Purpose and vision  
• Brand positioning 
• Brand architecture  
• Marketing strategy & value proposition 
• Values & culture 
• Brand on a page 
• Employer Value Proposition (EVP) 
Learn more

Express yourself

Brand Identity

• Visual identity (logo, colour palette, typography, imagery) 
• Naming and tone of voice 
• Mood videos & brand books 
• Copywriting 
• Brand guidelines  
• Employer branding   
Learn more

Tell the world

Creative Campaigns

• Re-branding and launch campaigns  
• Creative campaigns  
• Creative content 
• Video, photography, animation & illustration 
• Brand activations 
• Internal comms campaigns, brand training & staff engagement 
• Recruitment campaigns 
Learn more

Need help with your brand?

Get in touch!
Let's chat
Guts Creative acknowledges the awesome culture and creativity of the traditional custodians of the Country where we work: Awabakal Nation and Worimi Nation. We walk humbly in their footsteps, support the protection of their invaluable knowledge, and are inspired to do better by Elders past and present.
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