guts logo | Brand Strategy Agency
30th November 2021
Doing good is good for business!

We love brands that break the mould and challenge category conventions.  

Here’s some of our fave AU/NZ brands recently featured in Interbrand’s Breakthrough Brands report for 2021. We’ve read it so you don’t have to. 🤓 

Three major trends for marketers to keep an eye on; wellness, empowerment, and authenticity.  

We’re continuing to see a global shift towards ‘for purpose, for profit’ brands which are changing the world. 🌏 🙌 Our top four all have the potential to reshape industries, influence our culture, and change consumer expectations.  

Ones to watch

Gutscreative Blog image | Brand Strategy Consulting
Gutscreative Blog image | Brand Strategy Consulting

Heaps Normal🍻
A global mega trend gathering steam locally and changing Australian culture. They’re normalising mindful drinking and responding to the next generation who want to quench their hard earned thirst both with and without alcohol. 

Solar powered, GPS-enabled smart cow collars 🔥 that move and monitor the health of cattle. Happy cows, healthy land and efficient farming is the way of the future. 👏 🌈
Finally! A circular waste FMCG product that’s not filling up our landfill. Brands like Zero Co and  Who Gives A Crap  prove that consumers will pay more for a commodity with a higher purpose.  

The friendly trading app that is changing our relationship with the stock market. Championing the investor, it’s easy to use accessible app brings down the barriers for first timers. With its B Corp certification, it shows that this new generation of investors want to be making ethical and meaningful investments into the future.  

Their growth trajectories show consumers now expect more than just a product, they  want you to stand for something. If you haven’t solidified your purpose, the time is now! 🙋‍♀️ 

Read the full report  here. 

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Guts Creative acknowledges the awesome culture and creativity of the traditional custodians of the Country where we work: Awabakal Nation and Worimi Nation. We walk humbly in their footsteps, support the protection of their invaluable knowledge, and are inspired to do better by Elders past and present.
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