Brand strategy is about defining your purpose, vision and proposition to unite your organisation with clarity and direction. It creates a solid foundation for your brand and gives you a reason for everything you do.
It’s about making people feel something. Brilliant brand strategy creates an emotional connection with customers and your people to make your brand loveable in a way that’s unique, relevant and authentic.
What do you believe? Why did you start? Where are you heading? Why do your people get out of bed every day? We’ll use research to help you answer these big questions.
The aim of the game is to rally your troops to: • Live your purpose every day • Be clear on the one reason to do business with you (proposition) • Work towards a long term ambitious ‘hell-yeah’ goal (vision)
We’ll help you define these important building blocks and also live them. Walk the talk or don’t bother.
Think of your brand strategy as your soul.
It’s about having a brand that means something. Ain’t that nice?
So how do you make your customers love your brand? Imagine going on a first date with a brand. Brand strategy is everything beyond looks: goals, beliefs, values and personality. Guts brand strategy services include:
Guts Creative acknowledges the awesome culture and creativity of the traditional custodians of the Country where we work: Awabakal Nation and Worimi Nation. We walk humbly in their footsteps, support the protection of their invaluable knowledge, and are inspired to do better by Elders past and present.
Guts are a purpose-driven branding consultancy who want to change the world with you.