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Know your audience

Market Research and Market Insights Agency

To make real change, we take a far from standard approach to market research (that’s not us). We have 25 years of solid experience in quantitative and qualitative research to provide you with evidence-based strategic recommendations.

The Guts difference is that we capture real human insights by taking a more human, creative and nuanced approach using immersive techniques that engage participants in creative ways and allow them to share their true thoughts.

Being bold and cutting through to significantly change behaviour requires more than a 50-page research report. It requires one super sharp real human insight.

Real human insights are the holy grail.

It’s about being a good listener to truly understand your audience. Without it, your brand is like that annoying person at parties that just wants to talk.

Not just what they do, but how they think and feel. At Guts, we keep digging and asking why. To go from plain old boring data to a killer insight.

We use a combination of market research methods to give you killer insights that provide clarity and direction: 

  • Focus groups
  • Online surveys 
  • In-depth stakeholder interviews 
  • Campaign evaluation 
  • Word on the street research 
  • Trends, competitor & best practice analysis 
  • Brand health tracking 
Related Projects

Daniel Johns: Going On 16

University of Newcastle
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Guts Creative acknowledges the awesome culture and creativity of the traditional custodians of the Country where we work: Awabakal Nation and Worimi Nation. We walk humbly in their footsteps, support the protection of their invaluable knowledge, and are inspired to do better by Elders past and present.
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