guts logo | Brand Strategy Agency
Client:

Hunter Water

Love Water, Baby

Channelling Barry White to make water conservation fun is not what you would expect from a state-owned water corporation. But when Hunter Water asked us to help young people improve their water habits, we knew we needed a quirky idea to really change behaviour.

Key Insight

Environmental issues were front of mind with this youth audience. To help them become champions of their households we needed to make it fun and easy to change behaviour.

Hunter Water love water, baby campaign image | gutscreative | Creative Brand Agency
Hunter Water love water, baby campaign image | gutscreative | Creative Brand Agency
Hunter Water love water, baby campaign image | gutscreative | Creative Brand Agency

Strategy

Cue ‘The Water Lovers’. We built four animated characters from actual usage  data of the most common water behaviours, bringing stereotypes to life and delivering simple tips in a completely quirky way.

Execution

To ensure maximum engagement on socials and at events, we created GIFs, an animated video, and life-size cut-outs. We even channelled our inner Barry White and wrote a ‘Love Water’ song that dialled up the romance and got the recording studio all hot and steamy.

Hunter Water love water, baby campaign image | gutscreative | Creative Brand Agency
Hunter Water love water, baby campaign image | gutscreative | Creative Brand Agency

And the result?

Completions of the ‘Love Water’ quiz are currently at over 5,000, an exceptional result engaging a very difficult to reach youth audience.  We’re chuffed to show that a positive strategy can make a big difference. By making it easy for us all to level up, we created fewer Wasteful Wades. Because water is precious… baby.

Creds:

Illustration: Keo Match

Animation: Isaac Turier

Graphic Design: Dave Mackenzie

Related projects

Australian Science Goes Global

National Government Science Agency

Taking your care to a new level

HEAL Specialist Urgent Care

Working From… A Tent?

Eco Logical Australia
1 2 3 6
Guts Creative acknowledges the awesome culture and creativity of the traditional custodians of the Country where we work: Awabakal Nation and Worimi Nation. We walk humbly in their footsteps, support the protection of their invaluable knowledge, and are inspired to do better by Elders past and present.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram