We loved working on this brand! It’s so top secret we can’t even tell you who it’s for… but a certain Australian Government agency came to Guts to ask us how to bring their much-loved brand to life in video and animation both nationally and globally.
We interviewed the key brand creators across Australia to glean insights on their needs – their biggest challenge was achieving both creativity and consistency in the fickle social media landscape where engagement is key.
We brought their bold purpose to life.
Openers, closers, co-branding, titles, supers, watermarks, captions – they all needed to work together to convey their visual identity in video. Guts came up with some smart solutions on how to use them to convey their bold purpose – to solve the greatest challenges through innovative science and technology.
We created a beautiful new brand identity and guidelines for video with some edgy animation techniques, unique typography and contemporary graphic devices that helped them live their brand personality of being bold, imaginative, and driven.
Our very happy client is now taking the genius of Australian scientists global, killing it on socials one epic video at a time.
Graphic design and animation by David MacKenzie
