guts logo | Brand Strategy Agency
Client:

National Government Science Agency

Australian Science Goes Global

We loved working on this brand! It’s so top secret we can’t even tell you who it’s for… but a certain Australian Government agency came to Guts to ask us how to bring their much-loved brand to life in video and animation both nationally and globally.

Key Insight

We interviewed the key brand creators across Australia to glean insights on their needs – their biggest challenge was achieving both creativity and consistency in the fickle social media landscape where engagement is key.

Strategy

We brought their bold purpose to life.

Openers, closers, co-branding, titles, supers, watermarks, captions – they all needed to work together to convey their visual identity in video. Guts came up with some smart solutions on how to use them to convey their bold purpose – to solve the greatest challenges through innovative science and technology.

We created a beautiful new brand identity and guidelines for video with some edgy animation techniques, unique typography and contemporary graphic devices that helped them live their brand personality of being bold, imaginative, and driven.

The result?

Our very happy client is now taking the genius of Australian scientists global, killing it on socials one epic video at a time.

"Guts stands for brain power, quality and delivering on commitments."
- National Government Science Agency
Creds:

Graphic design and animation by David MacKenzie 

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Guts Creative acknowledges the awesome culture and creativity of the traditional custodians of the Country where we work: Awabakal Nation and Worimi Nation. We walk humbly in their footsteps, support the protection of their invaluable knowledge, and are inspired to do better by Elders past and present.
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