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Client:

HEAL Specialist Urgent Care

Taking your care to a new level

HEAL Specialist Urgent Care is revolutionising how medical care is delivered in Australia - bridging the gap between the Emergency Department and your GP, truly taking your care to a new level. Our challenge was to help them grow brand awareness and patient numbers.

Heal Urgent care, the gap between the emergency department and your GP

Key insight

Approximately 50% of emergency admissions can be managed by HEAL Specialist Urgent Care. Our research found patients wanted quality, convenience and care - to be looked after, not just treated like a number. A health care brand can have personality!

Boy with sling in front of mural wall of saline
One kid using a stethoscope to listen to another kid's heart
doctor with child and mum

Strategy

We developed a brand and marketing strategy to help HEAL articulate their single-minded proposition: Taking your care to a new level.

We defined their tone of voice which landed on a mix of knowledgeable, welcoming and fun. Fun and healthcare = not your average pairing but fitting for the HEAL patient experience which is way above average - think hotel quality amenities, the good snacks, a lounge room instead of a waiting room, but most importantly, treating people, not patients.

Focusing on awareness and cutting through to the target audience, we developed tailored messaging, content and creative campaign ideas to help HEAL stand out and drive growth.

Four doctors talking

The Result

Patient numbers have increased by 159% in the first six months we’ve been working with HEAL.

Our campaigns have grown awareness for HEAL so much that we’ve helped them launch a second clinic with incredible results from day one due to exceptional press coverage, huge community reach and engagement and key dignitary support across the Hunter Region.

Heal bus ad showing kid in Captain America themed arm sling on.
"The team behind Guts Creative have a wealth of experience with local business, industry and public sector. Their own brand philosophy has helped accelerate HEAL Specialist Urgent Care’s growth across two clinics in our region with more to come."
Dr Tim Stewart, CEO and Medical Director, HEAL Specialist Urgent Care
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Guts Creative acknowledges the awesome culture and creativity of the traditional custodians of the Country where we work: Awabakal Nation and Worimi Nation. We walk humbly in their footsteps, support the protection of their invaluable knowledge, and are inspired to do better by Elders past and present.
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