guts logo | Brand Strategy Agency
Client:

Eco Logical Australia

Working From… A Tent?

Eco Logical Australia (ELA) are a lovely bunch of environmental consultants. Their team of 200 works across Australia and is growing by the day. We helped them win the war for talent by showcasing their unique and flexible working model before it was even a thing.

Eco logical australia poster | gutscreative | Creative Brand Agency

Key Insight

What sets ELA apart from their entire industry? Their culture and their people. All we had to do was showcase them - the Employer Value Proposition (EVP) of "find your people" was born.

Eco logical australia image | gutscreative | Creative Brand Agency
Eco logical australia image | gutscreative | Creative Brand Agency
Eco logical australia image | gutscreative | Creative Brand Agency

Strategy

A job that rocks.

Bats, frogs and camping out in endangered rainforests with like-minded people was all in a day’s work at ELA. We knew telling that story would lure the best talent, so we went back to nature for inspiration.

With Guts  having already developed ELA’s  purpose, vision, values and proposition as approachable experts, the foundation was laid to create a dynamic and engaging social media strategy which we’ve been executing for seven successful years.

Eco logical australia poster | gutscreative | Creative Brand Agency

And the result?

We raised ELA’s national profile, helping them become an employer of choice and doubling in size in the seven years we’ve been working with them.

Eco logical australia image | gutscreative | Creative Brand Agency
Eco logical australia image | gutscreative | Creative Brand Agency
We work with Guts because they are authentic and honest. Guts are an extension of our marketing team and appreciated by our whole organisation. 
Madelene Amouroux – Marketing and Communications Manager, Eco Logical Australia.
Creds:

Graphic Design by Jaime Pritchard 

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Guts Creative acknowledges the awesome culture and creativity of the traditional custodians of the Country where we work: Awabakal Nation and Worimi Nation. We walk humbly in their footsteps, support the protection of their invaluable knowledge, and are inspired to do better by Elders past and present.
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