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Leading the global energy revolution

Ampcontrol is solving the most complex problems in energy through collaboration, challenging the future to make net zero a reality. They have 1000 employees, is a national business and often invent world-first innovations. But something was missing. They didn’t really have a brand.

Key Insight

Customers believe Ampcontrol has the smarts and innovation to change the world, lead the energy transition and grow Australian manufacturing.

Employees want to be part of the solution, and are inspired by the team and bright future. They want to retain the culture of taking on the most complex problems including tackling global net zero.


Extensive research and stakeholder engagement with the executive team, CEO, board, customers and the people at Ampcontrol showed there was real appetite to lead the global energy revolution. Their team were clear that it is their collaboration with partners and colleagues that will help transform the world we live in for the better.

In order to do that, Ampcontrol need to speak with one voice. This included streamlining their brand architecture, rebranding member companies and product brands under their portfolio, and having key brand messages which can be utilised in all the different sectors they work in.

Out of the Square then worked on the brand identity and creative rollout, resulting in an amazing new refreshed look that will take Ampcontrol in the future boldly.



The result

Every day, the world-first innovations from Ampcontrol help and support customers in all industries to decarbonise. With a proven track record of award-winning innovations and 55 years of developing custom energy solutions, they are trusted by customers worldwide.

Ampcontrol achieved record 2023 FY results and was ranked #8 in the AFR’s Most Innovative Companies under the manufacturing category. In 2024, Ampcontrol achieved Top 10 Most Innovative Manufacturers in Australia.

The talented teams and partnership between OOTS and Guts significantly enhanced the development and execution journey of our new brand, from the initial concept to the ultimate realisation of our new vision, purpose, and unique customer value proposition. They infused the project with knowledgeable customer insights and engaging B2B creative solutions, and delivered exceptional results, culminating in an exciting new visual identity for Ampcontrol to challenge the future of our industry.
Crystal Bergemann

Creative rollout: Out of the Square

Image credits: Out of the Square

Website: Zimple

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Guts Creative acknowledges the awesome culture and creativity of the traditional custodians of the Country where we work: Awabakal Nation and Worimi Nation. We walk humbly in their footsteps, support the protection of their invaluable knowledge, and are inspired to do better by Elders past and present.
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