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Client:

Tomorrow Strategy Co.

Don’t just run a business, take on the world

Many businesses have the ideas and a lot of growth potential, but they’re stuck. They need to rediscover the entrepreneurial energy and passion they started with. Tomorrow Strategy Co. has the smarts, innovation, and passion to do just that!

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Key Insight

Guts was approached by Dan Canham, who was starting his own strategy and innovation consultancy and needed to understand the gap in the market.

The white space was clear; passion and approachability was missing amongst his competitors.

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Strategy

From initial research and developing the brand strategy to naming and visual identity, we worked through an extremely agile process to bring the project to life at speed. Inspired by the mind-bending art of James Turrell the new visual identity is future focused, unique, and out of the ordinary, representing a new perspective, lateral thinking and bold leaps into emerging markets.

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The Result?

Two weeks after launch Tomorrow Strategy Co is already working on a project in Singapore and living their vision to be the secret sauce behind global innovation. Talk about taking on the world!

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The first thing the Guts Team said to me was, "Let's do this". That 'can do' attitude resonated with me because I knew they would go above and beyond to help launch Tomorrow Strategy Co. We now have an impactful brand, fantastic messaging, and compelling visual identity, that makes our target market take notice.
- Dan Canham, CEO
Creds:

Website: Fleur Canham and Dan Canham

Graphic design: Gabrielle Wood

Animation: Dave MacKenzie

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Guts Creative acknowledges the awesome culture and creativity of the traditional custodians of the Country where we work: Awabakal Nation and Worimi Nation. We walk humbly in their footsteps, support the protection of their invaluable knowledge, and are inspired to do better by Elders past and present.
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