Many businesses have the ideas and a lot of growth potential, but they’re stuck. They need to rediscover the entrepreneurial energy and passion they started with. Tomorrow Strategy Co. has the smarts, innovation, and passion to do just that!
Guts was approached by Dan Canham, who was starting his own strategy and innovation consultancy and needed to understand the gap in the market.
The white space was clear; passion and approachability was missing amongst his competitors.
From initial research and developing the brand strategy to naming and visual identity, we worked through an extremely agile process to bring the project to life at speed. Inspired by the mind-bending art of James Turrell the new visual identity is future focused, unique, and out of the ordinary, representing a new perspective, lateral thinking and bold leaps into emerging markets.
Two weeks after launch Tomorrow Strategy Co is already working on a project in Singapore and living their vision to be the secret sauce behind global innovation. Talk about taking on the world!
Website: Fleur Canham and Dan Canham
Graphic design: Gabrielle Wood
Animation: Dave MacKenzie
