guts logo | Brand Strategy Agency
Client:

CSIRO

Bringing together the brightest minds

Guts was tasked to build a look and feel that would take the festival to a new level. ON Core is an immersive, in person networking event as part of the iconic CSIRO ON program that brings together the brightest minds in research and innovation where attendees can be inspired, connect with current or past ON alumni, peers, and industry mentors alike to fast track technology and ideas to market into people’s hands at a rapid pace.  

Key insight

To lure current and former alumni who know ON is the first and most successful Australian innovation accelerator program, we needed to ensure the event felt uplifting and impactful, with connection at the forefront we wanted to dial up the FOMO by showing ON Core was the the must-see innovation event of the year.  

Strategy

With the brightest tech minds in the same room, the pressure was on to deliver something inspiring! We also had to ensure the look and feel tapped into CSIRO’s brand equity whilst building on the much loved identity of the ON program. 

We imagined the event like one big dating app  and came up bold idea: tinder for tech with some new tools to make networking less awkward. 

Creative

Guts were tasked with reimagining the ON program's visual identity with creative ideation, concepting and development, creating a typographic lockup. Our concept for the look and feel inspired by fluid thinking of our country's brightest. The ambient animation added intrigue and a dynamic energy to the event. 

The social teasers built intrigue and we developed dating profiles for over 200 participants which animated on screens throughout the venue. We also built a dating directory sharing attendee's bios, what they’re seeking and what they could give back to the community. It was important the large-scale digital screens at the event weren’t only a branding opportunity, but helpful in connecting people in the room together too.  

The result

ON Core 2023 had an electric atmosphere and the eco system was thriving! The in-person event was a huge success and ideas incubator! CSIRO were thrilled with the connection, impact and interaction on the day - and look forward to many more in future! We were thrilled to bring this awesome event to life, and help Australian innovation go global 

Creds:

Graphic Design: Dan Marshall  

Animation: David Mackenzie  

Web Development: Beech  

Creative direction, concepting and branding: Guts Creative 

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Guts Creative acknowledges the awesome culture and creativity of the traditional custodians of the Country where we work: Awabakal Nation and Worimi Nation. We walk humbly in their footsteps, support the protection of their invaluable knowledge, and are inspired to do better by Elders past and present.
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