guts logo | Brand Strategy Agency
Client:

CSIRO

Science is Sexy

We love helping organisations walk the talk when it comes to their values. Working with CSIRO two years running to showcase their commitment to diversity and bring their Mardi Gras float to life was pure joy! Who doesn’t love a brief that involves glitter?

Key Insight

We couldn’t have put it better than CSIRO’s CEO Larry Marshall: “to create the future you need to think differently”. As Australia’s innovation catalyst, taking part in the Mardi Gras is a no brainer to encourage diversity, retain and attract the best talent and raise their brand’s global profile.

CSIRO Science is Sexy | Gutscreative | Creative Brand Agency

Strategy

We were trusted with creatively concepting, planning and organising the CSIRO Mardi Gras event for their 2022 and 2023 float as part of World Pride. From initial concepts and creative application, through to costumes, props and supplier management and event logistics, we were in every detail of this special project.

CSIRO Science is Sexy | Gutscreative | Creative Brand AgencyCSIRO Science is Sexy | Gutscreative | Creative Brand Agency

The result?

2022 was so successful we were able to do it all again in 2023. CSIRO received global and national coverage across TV, news and socials increasing awareness and brand recognition.

By showcasing CSIRO's authentic commitment to diversity, we helped strengthen their already awesome culture and attract the best talent as a place where you can bring your real self to work.

CSIRO Science is Sexy | Gutscreative | Creative Brand Agency
CSIRO Science is Sexy | Gutscreative | Creative Brand Agency
"Guts stands for brain power, quality and delivering on commitments."
CSIRO
Creds:

Props: Pink Cactus

Costumes: House of Priscilla

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Guts Creative acknowledges the awesome culture and creativity of the traditional custodians of the Country where we work: Awabakal Nation and Worimi Nation. We walk humbly in their footsteps, support the protection of their invaluable knowledge, and are inspired to do better by Elders past and present.
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