guts logo | Brand Strategy Agency

Express yourself

Brand Agency: Brand Identity, Strategy, Creation, Rebrands

Once you’re clear on why you exist, expressing this consistently with your brand’s visual identity becomes a whole lot easier. Our strategic approach means your branding is not just a logo that looks cool. It’s a reflection of what you stand for: unique, memorable and authentic.


Remember being told not to judge a book by its cover?

We all know that’s a lie! Every day we make decisions based on what things look like. That’s why having a bold brand identity is so important.

Your branding and visual identity reels them in, and the brand strategy is what makes them stick around. The two need to work together cohesively and tell your brand story.  

What do you want people to think and feel about your brand? We can help you bring this to life: 

  • Visual identity (logo, colour palette, typography, imagery) 
  • Naming and tone of voice 
  • Mood videos & brand books 
  • Copywriting 
  • Brand guidelines  

It’s also important to remember that in this current ‘employees market’ being an employer of choice and standing out from your competitors for talent is key. We can help you create a powerful employer brand, a visual expression of your purpose and values: 

  • Employer branding (job ad templates, employee handbooks) 
Related Projects

Daniel Johns: Going On 16

University of Newcastle
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Guts Creative acknowledges the awesome culture and creativity of the traditional custodians of the Country where we work: Awabakal Nation and Worimi Nation. We walk humbly in their footsteps, support the protection of their invaluable knowledge, and are inspired to do better by Elders past and present.
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