guts logo | Brand Strategy Agency
Client:

Brightwell Health

Empowering you to be you

Not all heroes wear capes, but when you meet incredible humans doing life-changing work, you just know.

Brightwell Health are sexual, reproductive and gynaecological specialists who saw a gap in the market and came together to offer services missing in the region. They asked us to help them launch their new clinic and grow their presence with a new brand.

Key Insight

We listened first in a brand workshop with Brightwell’s four founders, unearthing what makes them tick.

Asking the team what Brightwell’s news headline might be in the future, they casually replied “Superwoman beats Batman...again”

Absolute trailblazers…

They’re doing incredible work as experts and advocates conducting leading edge research, the problem was not enough people knew they existed… yet.

Strategy

We crafted a bold vision for Brightwell Health - to set a new standard for women’s health in Australia.

The simple yet authentic proposition of Empowering you to be you spoke to their judgement-free, inclusive and supportive approach they live, every single day.

Rounding out with their bold purpose Everyone deserves better, we built a solid foundation to set their brand up for success.

So, we now had a bang on strategy reflecting what Brightwell is all about. Next, the Visual Identity needed to match these bold, forward thinkers who are changing lives.

Brand and Visual Identity

What was initially an evolution, turned pretty quickly into a revolution, only fitting for these trailblazers in their field!

We wanted the visual ID to shift away from a clinical look and feel, bringing warmth, a human feel, with empowerment at the forefront of the overall brand feel.

We created the colour palette to reflect their welcoming, empathetic and trusted approach. The graphics spoke to their individuality, no one size fits all, and the tailored approach to every person who walks through the doors at Brightwell.

Introducing… Brightwell Health!

The result?

With a seamless transition to the new clinic and launch of the new branding, Brightwell’s digital presence is growing and we’ve already seen a 153% increase in website traffic, and huge spike in social media engagement since working with Brightwell. We’re excited for the next phase with Brightwell Health… watch this space!

Guts made our vision come to life in the most smooth and efficient way! They had our backs the whole time, were so responsive, accommodating, supportive and motivating. We are so glad we have Guts on our team!
Dr. Phoebe Walsh, Brightwell Health Co-Founder
Creds:

Graphic Design: Gabrielle Wood

Web Design: Trek Web Design

Photography: Little Kite Photography

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Guts Creative acknowledges the awesome culture and creativity of the traditional custodians of the Country where we work: Awabakal Nation and Worimi Nation. We walk humbly in their footsteps, support the protection of their invaluable knowledge, and are inspired to do better by Elders past and present.
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