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Client:

University of Newcastle

Daniel Johns: Going On 16

Selling a university by creating a music video for Daniel Johns… this project made our hearts sing by proving how powerful creative collaboration can be!

Creative Idea

When Guts was tasked with promoting University of Newcastle’s animation festival, we had the big idea to run a local animation competition and showcase the incredible creative talent in our city. We approached Daniel Johns, shot footage of him at his home, and asked animators to submit their best illustration of Daniel.

Daniel Johns - Going on 16 image | gutscreative | Creative Brand Agency
Daniel Johns - Going on 16 image | gutscreative | Creative Brand Agency
Daniel Johns - Going on 16 image | gutscreative | Creative Brand Agency

Solution

37 animators were selected, mentored and each given 5 seconds of the clip to create frame by frame in the painstakingly hand drawn rotoscoping technique. The result blew our minds! When the whopping 2494 frames were combined to create Daniel’s official clip for ‘Going on 16’, these creative geniuses had taken the track to a place we could never have dreamed of.

It was wild, psychedelic and in Daniel’s words “a bit trippy and surreal… they’re the perfect visual accompaniment for a song like this.”

Daniel Johns - Going on 16 image | gutscreative | Creative Brand Agency

The result?

The clip received national coverage on the Today Show, Rage, 7news, Triple J, Triple M, Lost at E Minor and Monster Children and continues to raise the profiles of these inspiring local animators.

Daniel Johns - Going on 16 image | gutscreative | Creative Brand Agency
Daniel Johns - Going on 16 image | gutscreative | Creative Brand Agency
"The commitment and curiosity that the Guts team have shown across a number of projects has provided valuable insights to inform our work. The team are a joy to work with."
- Simon Bush - Deputy Director, Marketing and Future Students
Creds:

Director: Kelly Boulton
Strategist: Kara Sullivan
Producer: Jane Shadbolt
Production Company: Guts Creative
Editor: Joel Bateman
DOP: Michelle Catanzaro
Camera Assistant: Stuart McDonald 

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Guts Creative acknowledges the awesome culture and creativity of the traditional custodians of the Country where we work: Awabakal Nation and Worimi Nation. We walk humbly in their footsteps, support the protection of their invaluable knowledge, and are inspired to do better by Elders past and present.
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