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Why Guts?

Because it takes courage to change the world.

We are an award winning agency that helps brands find their purpose and live it.

Guts exists to change the world. We’re a purpose-driven branding consultancy based in Newcastle, NSW with 20+ years of experience across health, education, environment, science & tech, arts, and community. 

We listen and think big to supercharge your brand. We’re small by design – if our values align, we’re all in.
Our re-branding expertise has won national awards:
- 2025 Australian Marketing Institute Excellence Award for Brand Revitalisation
- 2024 Hunter Manufacturing Award for Excellence in Marketing
- 2023 Australian Marketing Institute Excellence Award for Brand Revitalisation
- 2023 Transform ANZ Award for Best Visual Identity from the Education Sector 
- 2023 Transform ANZ Award Best Brand Development to reflect a change in mission, values and positioning.


Our values
listen first icon | gutscreative | Brand Strategy Agency
Listen first
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Embrace the strange
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Push it
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Be human
Who we are

Kara Sullivan

Owner + Brand Strategy Director

Kara’s superpower is unearthing real human insights to build brands. Thinks a lot about using strategy to make the world a better place.
• Head honcho
• Lives for the schnitty
• Spirit animal: Dugong
Kara Sullivan GIF | Gutscreative | Brand Services Agency
Ying McKenzie GIF | Gutscreative | Brand Services Agency

Ying McKenzie

Senior Researcher + Strategist

Equal parts smart and smiley, Ying is a real deal researcher and super sharp strategist with 25 years of experience across the globe.
• Aikido black belt
• Big Studio Ghibli fan
• Hates infomercials

Brooke Moyle

Account + Creative Director

A natural born people person, Brooke is your go to girl when you want to get stuff done and execute your brand on point. She’s also one of those rare gems, an organised creative.
• Karaoke obsessed
• Tennis protégé
• Big on dad jokes
Brooke Moyle GIF | Gutscreative | Brand Services Agency
Stephanie Moscovis GIF | Gutscreative | Brand Services Agency

Stephanie Moscovis

Researcher + Strategist

A natural born strategist, Steph is one smart cookie who’s also a super connector and just an all-round lovely person to be around. She’s passionate, bubbly and makes cool stuff happen.
• Part time beekeeper
• Photography wiz
• Loves to hate bad signage
are you next image | Gutscreative | Brand Services Agency

Are you next?

Keen to work on purpose-lead projects with a supportive team? You might just love our guts!
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Guts Creative acknowledges the awesome culture and creativity of the traditional custodians of the Country where we work: Awabakal Nation and Worimi Nation. We walk humbly in their footsteps, support the protection of their invaluable knowledge, and are inspired to do better by Elders past and present.
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